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Grant to a Minnesota Organization for an Educational Campaign to Increase Awareness About Suicide Prevention Services

988 Suicide and Crisis Lifeline Communications Grant


GrantWatch ID#

Funding Source
Minnesota Department of Health (MDH)
Array ( )

Geographic Focus
USA: Minnesota

Important Dates
Deadline: 05/31/23 4:30 PM Central Time Receipt Save

Grant Description
Grant to a Minnesota marketing or communications organization to increase awareness about suicide prevention services. Funding is intended to support the development of marketing and educational content to improve community awareness about the phone, text, and online chat services available to individuals in crisis.

The Minnesota Department of Health is soliciting proposals for 988 communications, which will serve the unmet need for statewide messaging around the 988 Suicide & Crisis Lifeline. The goal of this funding is to increase community awareness among residents of Minnesota, including the 11 Tribal Nations that share its geography regarding the 988 Lifeline and how to connect to its service.


Health Equity Priorities

It is the policy of the State of Minnesota to ensure fairness, precision, equity, and consistency in competitive grant awards. This includes implementing diversity and inclusion in grant-making. The Policy on Rating Criteria for Competitive Grant Review establishes the expectation that grant programs intentionally identify how the grant serves diverse populations, especially populations experiencing inequities and/or disparities.

Grant outcomes will include:

  • Develop educational content and marketing for the 988 Suicide & Crisis Lifeline in Minnesota.
  • Increase community awareness and understanding of the 988 Suicide & Crisis Lifeline through an educational campaign that demonstrates how the 988 Lifeline works and the different ways to access its services.

Eligible Projects

The purpose of this project is to increase awareness of the 988 Suicide & Crisis Lifeline in communities across Minnesota and the 11 Tribal Nations that share its geography. Successful applicants will propose a plan to aid the Department in its effort to:

  • Develop, produce, and deliver all 988 Lifeline educational creative assets
  • Customize national messaging materials
  • Media buying and implementation including but not limited to social media, audio ads, digital video, or other strategies to best reach communities.
  • Evaluate the impact and reach of work


Additional Eligibility Criteria
Eligible applicants include communications and marketing organizations with a minimum of two years of experiencing developing public health campaigns and creative assets. Applicants must be able to conduct grant activities in the State of Minnesota. Preference will be given to applicants located in Minnesota.

Ineligible expenses include but are not limited to:
• Fundraising
• Taxes, except sales tax on goods and services
• Lobbyists, political contributions
• Bad debts, late payment fees, finance charges, or contingency funds

Pre-Application Information
All applications must be received via email by MDH no later than 4:30 p.m. Central Time, on Wednesday May 31, 2023.

Please submit questions no later than 4:30 p.m. Central Standard Time (CST), on Thursday May 25, 2023.

Additional Funding Information

Estimated Total Program Funding:


Number of Grants

Estimated Size of Grant
The Department will award up to $275,000.

Term of Contract
MDH is seeking proposals for the grant period of July 1, 2023-April 29, 2024.

Contact Information
Applications must be submitted by email to the Suicide Prevention Unit: with the subject line “988 Communications RFP Application - ”

All questions regarding this RFP must be submitted by email to In the subject line, include the phrase, “988 Communications RFP Question”.

Minnesota Department of Health
PO Box 64882
St. Paul, MN 55164
Suicide Prevention Unit

To obtain this information in a different format, call: 218-332-5167.

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