988 Suicide and Crisis Lifeline Communications Grant

The Minnesota Department of Health is soliciting proposals for 988 communications, which will serve the unmet need for statewide messaging around the 988 Suicide & Crisis Lifeline. The goal of this funding is to increase community awareness among residents of Minnesota, including the 11 Tribal Nations that share its geography regarding the 988 Lifeline and how to connect to its service.

Priorities

Health Equity Priorities

It is the policy of the State of Minnesota to ensure fairness, precision, equity, and consistency in competitive grant awards. This includes implementing diversity and inclusion in grant-making. The Policy on Rating Criteria for Competitive Grant Review establishes the expectation that grant programs intentionally identify how the grant serves diverse populations, especially populations experiencing inequities and/or disparities.

Grant outcomes will include:

• Develop educational content and marketing for the 988 Suicide & Crisis Lifeline in Minnesota.
• Increase community awareness and understanding of the 988 Suicide & Crisis Lifeline through an educational campaign that demonstrates how the 988 Lifeline works and the different ways to access its services.

Eligible Projects

The purpose of this project is to increase awareness of the 988 Suicide & Crisis Lifeline in communities across Minnesota and the 11 Tribal Nations that share its geography. Successful applicants will propose a plan to aid the Department in its effort to:

• Develop, produce, and deliver all 988 Lifeline educational creative assets
  
• Customize national messaging materials
• Media buying and implementation including but not limited to social media, audio ads, digital video, or other strategies to best reach communities.
• Evaluate the impact and reach of work

Estimated Total Program Funding: